GTM SETUP PROCESS
How to configure gtm with fb and ga4 and track user data from website.
ধাপ-১
এই ধাপে ৪টি কাজ করতে হবেঃ-
- GTM account open and make a web container and a server container.
- Open a Google analytics account - GA4.
- Register in Stape.io for server data storage.
- Open business portfolio by FB profile and Make a FB dataset/pixel to connect with website to transfer user data.
ধাপ-২
এই ধাপে ওয়েবসাইটের ড্যাশবোর্ডে কিছু কাজ করতে হবেঃ-
- Install GTM4WP plugin (WordPress only).
- Connect GTM ID to this plugin.
- Enable website data layers on the plugin settings.
ধাপ-৩
এই ধাপে ৩টি ভেরিয়েবল তৈরি করতে হবে।
- A pixel ID constant variable.
- A measurement ID constant variable.
- An event ID variable.
ধাপ-৪
| GA4 Configuration Tag Page View | |
|---|---|
| server_container_url | URL Link |
| send_page_view | true |
| FB Event Name page_view | |
|---|---|
| x_fb_ck_fbp | _fbp |
| x_fb_ck_fbc | _fbc |
| GA4 Event Name page_view | |
|---|---|
| event_name | page_view |
| event_id | |
| x_fb_ck_fbp | _fbp |
| x_fb_ck_fbc | _fbc |
| event_time | function(){ return Math.round( new Date.getTime() /1000 ); } |
| first_party_collection | true |
ধাপ-৫
| FB Event Name view_content | |
|---|---|
| event_name | viewContent |
| content_type | product |
| content_name | _fbp |
| content_ids | _fbc |
| event_time | function(){ return Math.round( new Date.getTime() /1000 ); } |
| first_party_collection | true |