Class 1

মেটা এডস মেট্রিক্সঃ-

• ROAS = Return On Ad Spend

  Measures revenue earned for every dollar spent on ads.

• CTR = Click Through Rate

  The percentage of users who click on an ad after seeing it.

• CPC = Cost Per Click

  The average cost you pay each time someone clicks on your ad.

• CPA = Cost Per Acquisition

  The cost to acquire a customer or a specific valuable action.

• CPM = Cost Per Mille/Thousand

  The cost to display your ad 1,000 times.

• VTR = View-Through Rate

  Measures the percentage of viewers who complete your video.

• CPE = Cost Per Engagement

  The cost to receive one engagement, such as a like, comment, or share.

• CTA = Call To Action

  The cost to receive one engagement, such as a like, comment, or share.

• CBO = Campaign Budget Optimization

  A feature where Facebook automatically distributes a single campaign-level budget across multiple ad sets to the highest-performing ones in real-time, aiming for better overall results and cost efficiency.

• ABO = Adset Budget Optimization

  A budgeting strategy that allows advertisers to set a separate, fixed budget for each individual ad set within a campaign, giving them manual control over spending and performance testing.

• Reach:

  The number of unique individuals who saw your ad.

• Impressions:

  The total number of times your ad was displayed, which can include multiple views of the same ad by the same person.

• Frequency:

  The average number of times a single person sees your ad.

• Conversions:

  The number of valuable actions taken by users after seeing your ad.

• Ad Copy:

  The text, or words, used in a Facebook advertisement to grab a person's attention, explain the offer, and persuade them to click, buy, or take another desired action.

• Ad Creative:

  The combination of images, videos, headlines, and text that make up a single ad in a Facebook ad campaign.

• Ad Visuals:

  The eye-catching images, videos, or other graphical elements used in a Facebook ad campaign to capture user attention